DTC wine growth (Australia)

Created
Added bySamuel Polgar
TagsWine Industry General
Linkhttps://www.wineaustralia.com/market-insights/wine-direct-to-consumer-survey-repo
DescriptionDTC growth 17% YOY. Online growth 23% YOY (avg value declined) Cellar Door 44% DTC
Value driver
Pain
Outcome
Required capability
Year tech started
Tech opportunity
put on front page

DTC outperformed other sales channels in 2020–21 • Cellar door performed most strongly as wineries adapted to COVID environment • Online and wine club sales grew, but average value declined • Investment in digital/online presence continued strongly • Outlook for DTC among wine businesses was positive