Penfold NFT’s are coming for your wine cellar

Created
Added bySamuel Polgar
TagsWine Industry General
Linkhttps://www.afr.com/life-and-luxury/food-and-wine/nfts-are-coming-for-your-wine-cellar-20220216-p59wvr
DescriptionThe movement
Value driver
Pain
Outcome
Required capability
Year tech started
Tech opportunity
put on front page
NFTs are coming for your wine cellar
"That first drop sold out in 12 seconds," says Kristy Keyte, global marketing director at Penfolds. "When we saw that, we thought, 'How can we do something different'? So, for the second drop [in January this year] we tied NFTs to 300 bottles of the 2018 Magill Cellar 3.
https://www.afr.com/life-and-luxury/food-and-wine/nfts-are-coming-for-your-wine-cellar-20220216-p59wvr