Penfolds & Blockbar (Blockbar = NFT wine marketplace!)

The single barrel NFT will be converted into 300 bottle NFTs at the date of bottling of the wine with the whole process verifiable through the blockchain, and each bottle being identified with a barrel and bottle number. The NFT serves as a digital receipt that verifies the buyer’s ownership and authenticity of the wine bottles.

Each bottle will be stored in limited edition gift boxes at BlockBar’s facility, until the purchaser decides to redeem the bottle NFT by collecting the physical bottles.

As part of this program, the owner of the barrel NFT will receive a personalized keepsake barrel head and an opportunity to engage in a selection of special experiences including; a private tasting in Magill Cellar 3 and a 'day in the life' of a Penfolds winemaker experience.

BlockBar is the world’s premier NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique physical wine and spirits products.

BlockBar was started by The Falic Group, the owners of Duty Free Americas and founders of Paneco, the largest ecommerce liquor platform in both Israel and Singapore. They recognized the opportunity in the market and decided to launch BlockBar.

BlockBar’s proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with Blockbar to access the brands and no longer have to worry about authenticity or storage.