Secondary wine market Australia
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| Added by |  Samuel Polgar |
| Tags | Wine Industry General |
| Link | https://wineauctionhouse.com.au/secondary-wine-market-how-to-sell-wine-online-australia/ |
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Generally, only fine wine is sold on the secondary wine market.
There isn’t the demand for cheaper wine to be traded on the secondary wine market.
There is an over supply of wine in Australia and current vintage cheap wine is readily available.
- Mostly fine wine is sold on the secondary market
- Wine purchased at retail prices contains 39% tax. Secondary wine tax isn’t paid, therefore a RRP $100 bottle of wine is only worth $61 for retail after purchase
Secondary wine selling breakdown
- 39% tax in Australia for retail wine
- Secondary wine selling fees
- 27.5% wine auction house fee (storage, auction, website, etc)
- 10% or higher vendor fee
- 15% - 20% buyer premium on top of sale price
Example - $1000 bottle of wine
- $1000 bottle of wine incurs 39% tax. True bottle value = $610
- $610 sold at auction
- $167.75 wine auction fee
- $61 vendor fee
- $91.5 buyer fee
Subtotals
- $701.5 buyer price
- $381.25 seller revenue
- $320.25 lost to fees
- 52.5% value lost from reselling cycle
- 67.97% value lost from initial purchase
Wines worth reselling
Burgundy:
– Domaine de la Romanee Conti (DRC)
– Domaine Armand Rousseau
– Domaine Dugat-Py
– Domaine Comte Georges de Vouge
Champagne:
– Dom Perignon
– Salon
– Krug
Bordeaux:
– Haut Brion,
– Cheval Blanc
– Chateau Mounton
– Rothschild Pauilac
– Chateau Margaux
– Chateau Lafite
https://wineauctionhouse.com.au/how-to-sell-burgundy-champagne-and-bordeaux-wines-in-australia/