Buying wine and NFT to extend wine in the metaverse
Segment | Wine Buyer in Crypto |
---|---|
Customer Characteristics | Web 3.0 enthusiast, crypto-native wine collector |
Customer example | Any customers buying bitwine or on WIVA |
Needs, motivations, issues to solve | Represent physical world in the metaverse |
How are they meeting needs today? | Buying NFT’s |
Purchase Process | Opensea / Immutable / NFT marketplaces |
Location / Geography | Global |
Key trends | Artworks |
Market size | 16 Million USD 2nd half of 2021 |
Annual Growth | Only 2021 |
Competitive Intensity | Low |
https://blog.richardvanhooijdonk.com/en/the-metaverse-blurring-the-lines-between-our-physical-and-virtual-worlds/ Highlights interesting metaverse themes mentioning retail.
Market value minimum is calculated from
- https://opensea.io/collection/wiv - 28.5 E traded
- https://opensea.io/collection/hello-fam-wine - 3.6 E traded
- https://opensea.io/collection/onchain-wine - 340 E traded
- https://opensea.io/collection/onchain-wine-barrels 0.004 E traded
- https://opensea.io/collection/wizardofsoho 17.8E Traded