Buying wine and NFT to extend wine in the metaverse

SegmentWine Buyer in Crypto
Customer CharacteristicsWeb 3.0 enthusiast, crypto-native wine collector
Customer exampleAny customers buying bitwine or on WIVA
Needs, motivations, issues to solveRepresent physical world in the metaverse
How are they meeting needs today?Buying NFT’s
Purchase ProcessOpensea / Immutable / NFT marketplaces
Location / GeographyGlobal
Key trendsArtworks
Market size16 Million USD 2nd half of 2021
Annual GrowthOnly 2021
Competitive IntensityLow

https://blog.richardvanhooijdonk.com/en/the-metaverse-blurring-the-lines-between-our-physical-and-virtual-worlds/ Highlights interesting metaverse themes mentioning retail.

Market value minimum is calculated from

  1. https://opensea.io/collection/wiv - 28.5 E traded
  1. https://opensea.io/collection/hello-fam-wine - 3.6 E traded
  1. https://opensea.io/collection/onchain-wine - 340 E traded
  1. https://opensea.io/collection/onchain-wine-barrels 0.004 E traded
  1. https://opensea.io/collection/wizardofsoho 17.8E Traded