Buying wine and NFT to extend wine in the metaverse
| Segment | Wine Buyer in Crypto |
|---|---|
| Customer Characteristics | Web 3.0 enthusiast, crypto-native wine collector |
| Customer example | Any customers buying bitwine or on WIVA |
| Needs, motivations, issues to solve | Represent physical world in the metaverse |
| How are they meeting needs today? | Buying NFT’s |
| Purchase Process | Opensea / Immutable / NFT marketplaces |
| Location / Geography | Global |
| Key trends | Artworks |
| Market size | 16 Million USD 2nd half of 2021 |
| Annual Growth | Only 2021 |
| Competitive Intensity | Low |
https://blog.richardvanhooijdonk.com/en/the-metaverse-blurring-the-lines-between-our-physical-and-virtual-worlds/ Highlights interesting metaverse themes mentioning retail.
Market value minimum is calculated from
- https://opensea.io/collection/wiv - 28.5 E traded
- https://opensea.io/collection/hello-fam-wine - 3.6 E traded
- https://opensea.io/collection/onchain-wine - 340 E traded
- https://opensea.io/collection/onchain-wine-barrels 0.004 E traded
- https://opensea.io/collection/wizardofsoho 17.8E Traded