Consumers forming a relationship with the wine maker
| Segment | Wine relationship |
|---|---|
| Customer Characteristics | wine buyers who like to buy wine from the vineyard on a yearly basis |
| Customer example | Me, wine enthusiasts |
| Needs, motivations, issues to solve | Want access to buy from the vineyard, d2c, every vintage |
| How are they meeting needs today? | Email lists, membership lists |
| Purchase Process | Sign-up, hopefully you can get on the list (usually not), though you can buy the wine |
| Location / Geography | Global |
| Key trends | social tokens, BAYC able to create new artworks (or buy new wines) |
| Market size | ? |
| Annual Growth | ? |
| Competitive Intensity | ? |