| Customer Characteristics | Wine distributors, selling wine online through marketplace, websites, industry |
|---|
| Customer example | MS Cellars, Langtons (AU) |
|---|
| Needs, motivations, issues to solve | Sell more wine
Sell cheaper
Automate more
less work, less taxes |
|---|
| How are they meeting needs today? | Advertising, bulk trading, loyal customer discounts |
|---|
| Key trends | Loyalty discounts, membership, curated wine |
|---|
| Market size | Wine market size $417.85 billion + CAGR = 6.4%
Off-trade accounts for 89% in 2020 (shops, etc, not in-store)
Europe led at 46%
https://www.grandviewresearch.com/industry-analysis/wine-market#:~:text=The wine market size was,USD 685.99 billion by 2028. |
|---|