| Customer Characteristics | Forward-thinking wine maker, interest in technology, open to try new things, concern for authenticity |
|---|
| Customer example | Penfolds
Faiveley
Benjamin Leroux
|
|---|
| Needs, motivations, issues to solve | searching for mechanisms to ensure authenticity & curious to find where the wine travels too. Wants commission on secondary sale |
|---|
| How are they meeting needs today? | Current mechanisms working (distributor, b2b sales, very few d2c sales) |
|---|
| Location / Geography | Globally where vineyards. Countries embracing technology include
1. France
2. Australia
3. Israel |
|---|
| Key trends | * D2C
* Organic
* Sustainable
* NFT
|
|---|