Customers buying wine at an auction don't know if the wine is authentic and has been kept in optimum temperature
Current solution(s)
BBR & alternative - certificate of ownership and authenticity. When wine trades, physical bottles in the cellar need updating (sticker, etc) lots of person hours.
CellarIT - nothing
MS Cellars - making a wine exchange program for wines bought from them
Proposed solution(s)
NFT to track authenticity and provenance
Additional Comments
I think it’s at a low intensity & frequency because the momentum is building for the space & first movers understand it better
Case Studies
BBR, Wine trading, any wine warehouse
Frequency (1 - 5)
2
Impact Size (1 - 5)
5
Intensity (1 - 5)
2
Next Steps
Dig further into the wine trading market, b2b, wine industry to understand where a tech like palate would sit and what they’re thinking about at the moment
Top Risks / Pass Reason
Convincing people of the benefits of the technology