Main Pain Points

1. Automatically track wine purchases

2. Provide option to sell owned wine

3. Track estimated price of wine

4. Allow allocations of future wine

5. Receive updates on wine

Main Gains/Features for Palate

1. Ability to sell EP purchases

2. Ability to purchase future allocations

3. Hold wine in storage

Main Assumptions

• Wine buyers need technology

• Wine buyers are aware of blockchain

• Wine buyers want to use another system to track cellar

• Lack of automation is a problem

Customer Empathy Map

Key Themes

2 distinct problems

1. Wine Storage

2. Wine Technology
   1. automate wine purchase to cellaring
   2. find wine purchase/selling opportunities
   3. Can’t easily track en-primeur wine

Opportunity Mapping

Opportunity 1 - Automate wine purchase to cellaring

Outcome: Users automatically update their wine collection from purchasing to drinking

Opportunity: Purchase to Cellar Tracker Automation

Solutions:

• Website widget to automate purchase to cellar

• Email address to send receipts to - AI to monitor and upload to your cellar

• Screenshot reader

• Integration with known wine ERP

Experiments

• Prototype the widget for technical feasibility - will the widget read the web page purchases

• Prototype Cellar Tracker integration - is it capable

• Qualitative interviews - is it worth paying for?

Opportunity 2 - Find wine selling opportunities

Outcome: find/sell current wine

Opportunity: don’t know how to sell my wine

Solutions:

• List cellar tracker inventory on a public marketplace

• Cellar Tracker integration with Liv Ex selling

• App to sell wine

Experiments

• Qualitative interviews with Cellar Tracker user base to assess selling requirements

• Feasibility prototype for Cellar Tracker & Liv Ex integration

Opportunity 3 - Can’t easily track en-primeur wine purchases

Outcome:

• users can track en-primeur wine purchases

Opportunity:

• Buyers can’t easily track en-primeur purchases

Solutions:

• Wine shop/distributor to send you a receipt of the purchase

• Wineshop login

• Wine shop/distributor to send you a digital token of the purchase

• Winery creates receipt which can be delivered from winery to distributor to customer

• Login to a webpage to view your purchases

Experiments

Wine shop/distributor to send you a digital token of the purchase

• 10 x user research with websites in AUS that sell en-primeur

• 10 x user research with buyers who buy en-primeur wine

• Figma prototype for widget

User Journey Map