named wine brand of the year in 2018 offers an Augmented Reality experience with an app called Living Wine Labels connected to the bottle of wine (watch here). Their wine “The banisher” has an average rating of 4.0 on Vivino, a public wine reviewing website. Wines rated 4.0 are the top 1% of wines on Vivino. Conversely, Master of Wine professional Konstantin Baum rated the wine 82 points on the professional wine rating system. 82 points is very low on the professional system, below 80 is deemed undrinkable
Value Drivers
create a communityincrease perceived wine value with digital
Pain
- younger consumers are used to digital experiences
- missing differentiating factor between low price point wine
Outcome
- new digital experience with wine
- increase value perception
- create virality
Required capability
- label on the bottle
- smartphone app with camera to recognize bottle label
- video made per bottle type sold
Year tech started
2017
Tech opportunity
- connecting wines with a story
- using mobile to interact with wine
Samuel Polgar