BlockBar is the world’s premier NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique physical wine and spirits products
BlockBar’s proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with Blockbar to access the brands and no longer have to worry about authenticity or storage.
Value Drivers
decrease reselling timedecrease storage costsincrease perceived wine value with digitalincrease physical good value with art
Pain
1) engaging sales & marketing to gen z
1) transaction speed & speed to receive goods, gen z want it now
2) buying fake wine
2) storing wine at optimal conditions
3) connecting buyers and sellers
4) find new interactions with target market
5) NFT’s are “complicated”
5) no tech resources to create NFT
Outcome
1) easy sale, transfer of goods ownership between parties
1) Net worth easily calculated, easily displayed
2) authentic wine sales
2) wine provenance and quality guaranteed
3) buyer and seller marketplace
Required capability
1) digital asset platform
2) provenance guarantee
2) storage and storage condition guarantee
3) decentralized marketplace
4) modern platform
5) blockchain native tech
Year tech started
2020
Tech opportunity
1) Blockbar and other similar companies will need an underlying primitive to interact with crypto.
Immutable, Pinata, Filebase have mechanisms for IPFS & Smart Contract.
Smart Assets need to interact with these with the physical reality
4) decentralized physical ownership
5) create NFT minting mechanism. The NFT’s and buying mechanism are available as an iframe on the customers website offering D2C wines purchasable
Samuel Polgar