1) authenticity and provenance without scanning or inspecting
2) bottle inspection via 90 individual identifiers
3) URL to authenticity mark
3) retailers can promote authentic wine
3) brand trust
Required capability
1) method to certify authenticity and provenance (Chai method developed by Maureen is a manual process by certified Chai Method inspectors)
2) technology integrated to workflows
3) URL with blockchain authenticity
Year tech started
2022
Tech opportunity
1) automating Chai Method processes to authenticate reselling wine