Bordeaux Chateau Angelus releases an NFT digital artwork together with a barrel of Bordeaux En Primeur. The artwork is a 3d image of a bell at the Chateaux.
I think the use case for this is to capitalize on the crypto market peak hysteria. The artwork isn’t great.
The NFT is basically a certificate of ownership as well as a ticket to tasting/vineyard experience.
During the two-year ageing process, the owner of the NFT** will be invited to Chateau Angélus to take part in the wine’s journey from vineyard to bottle. The buyer will be invited to a virtual tasting with
Stéphanie de Boüard-Rivoal, Chateau Angélus CEO and Co-Owner, and a VIP experience during harvest 2021, including a personal wine pairing and cooking class with doubly appointed Michelin star Chef Alexandre Baumard at the celebrated ‘Le Logis de la Cadène’ in Saint Emilion and renowned ‘Le Gabriel’ in Bordeaux.
Value Drivers
increase perceived wine value with digital
Pain
- finding new market
- sell something other than wine
Outcome
- Sell alternative services i.e. winery tour and cooking class
- Open market to new purchasers
Required capability
- list NFT
- create digital artwork
- Link NFT ownership to ticket to winery
Year tech started
2021
Tech opportunity
Using technology to enhance today’s value proposition
Samuel Polgar