DTC wine growth (Australia)
| Created | |
|---|---|
| Added by |  Samuel Polgar |
| Tags | Wine Industry General |
| Link | https://www.wineaustralia.com/market-insights/wine-direct-to-consumer-survey-repo |
| Description | DTC growth 17% YOY. Online growth 23% YOY (avg value declined) Cellar Door 44% DTC |
| Value Drivers | increase d2c sales |
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| Year tech started | |
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| put on front page |
DTC outperformed other sales channels in 2020–21 • Cellar door performed most strongly as wineries adapted to COVID environment • Online and wine club sales grew, but average value declined • Investment in digital/online presence continued strongly • Outlook for DTC among wine businesses was positive