one of Burgundy’s most famed producers auctioned a bottle from each 2020 cuvee (wine type), each with an NFT containing a 90-second film of owner Louis-Michel talking about the vineyard it was grown and the vintage conditions. The bottles sold for twice the retail price. Louis-Michel wants to offer a piece of art with the bottle so “buyers at least have a movie of their own after the wine is gone”
Value Drivers
create a communityincrease perceived wine value with digital
Pain
- once a wine is drunk, it’s lost value
- low/no vineyard/wine maker/customer engagement when buying/selling wine
- connect with wine lovers
Outcome
- develop a connection with the wine drinkers
- educate on the vineyard and vintage to cultivate a connection
- deliver value outside the wine
Required capability
- NFT creation
- create/edit/upload photo/video
- mechanism to connect bottle to NFT (QR?)
Year tech started
2021
Tech opportunity
- software for wine industry to create NFT
- software/hardware to connect bottles to NFT
Samuel Polgar