Penfolds
| Created | |
|---|---|
| Added by |  Samuel Polgar |
| Tags | Blockchain/NFTWine BlockchainWine Industry General |
| Link | https://www.penfolds.com/en-au/about-penfolds/collaborations/blockbar-third-nft.html |
| Description | Penfolds partners with Blockbar, D2C NFT marketplace We attached it to a gifting platform so you can gift the NFT which is a big recruiter for the wine industry. That sold out in a matter of hours. Tying value creation into repeat customers “if the auction winner is a previous Penfolds NFT owner (original buyer via BlockBar.com) they will also receive a complimentary luxury Superblend 802.A and 802.B Decanter.” |
| Value Drivers | increase d2c salesincrease perceived wine value with digitalsell and market to different demographic |
| Pain | - D2C sales - Engaging Gen Z - engaging gifts |
| Outcome | - improved D2C sales - expanded demographic - focused on new market |
| Required capability | - d2c website - gifting platform - digital experiences |
| Year tech started | 2022 |
| Tech opportunity | Platform to enable D2C Platform to enable gifting & digital experiences for ageing industry |
| put on front page | yes |
Penfolds x Blockbar Third NFT Collaboration
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https://www.penfolds.com/en-au/about-penfolds/collaborations/blockbar-third-nft.html
Penfolds' first NFT venture sold out in seconds - AdNews
Penfolds' venture into NFTs helped the business reach younger consumers after selling out in seconds. The wine producer partnered with NFT marketplace BlockBar in November to launch a limited edition NFT tied to its rare Penfolds Magill Cellar 3 barrel of wine.
https://www.adnews.com.au/news/penfolds-first-nft-venture-sold-out-in-seconds