Winery & porcelain house formed a partnership to celebrate the vineyard.
Created 1966 bottles with custom porcelain and custom wine blends, sold via NFT’s created by a generative artist.
The NFT will redeem the wine bottle when its ready
Value Drivers
create a communityincrease buyer confidence with authenticated wineincrease perceived wine value with digital
Pain
1) selling en-premieur wine creates ownership and paperwork issues
2) selling super premium wines in the “normal” way doesn’t entice spenders to spend more
3) finding new generation/demographic of wine buyers
4) ensuring the winery spends time/resources with their most important/profitable customers
5) fake wine problems
Outcome
1) system to sell, track, and manage ownership of wine futures (en-premieur)
1) system to track previous en-premieur purchases and if owners are reselling or storing (if reselling, check resale price, etc)
2) new method to buy wine (can also be negative outcome for more experienced buyers)
3) new marketing avenue for existing business
4) strengthened community engagement with social token
5) registered wine for authenticity, provenance
Required capability
1) system to create NFT to represent physical good
1) system to swap NFT for physical good
1) system to enable selling/swapping NFT
2) system to create unique generative art to represent the bottle
2) system to link physical good with something
3) adaptive system to change for the most in-demand technology to serve the industry
3) adaptive, technology focused solution targeting younger demographic
4) system to create NFT to represent physical good
5) mechanism to link physical bottle to blockchain e.g. qr code, barcode, etc
Year tech started
2022
Tech opportunity
1) shopify-like system to create tools and experiences for the wine industry
4) wine community membership system
5) inserting technology inside supply chain
Samuel Polgar
