Guillaume Jourdan
| Industry | Wine Industry |
|---|---|
| Status | Planned |
| Company | consultant for the luxury and wine industries at VitaBella Paris |
| Next Step | contact |
| Position |
Why the Wine World Is Suddenly Obsessed With NFTs
Produced by humans for around 8,000 years, wine is slow to change. That said, there has been a lot of innovation recently. Low-sugar wine is a fast-growing category, production of rosé Prosecco is now allowed, canned wine is crazy popular and wine releases paired with NFTs are exploding.
As Guillaume Jourdan, a consultant for the luxury and wine industries at VitaBella Paris , told us, “NFT tokenization of the digital identity and real-time tracking of wine bottles are possible… The integration of these solutions into mainstream trade and commerce is a way of eliminating counterfeits.