Max Allen

IndustryWine Industry
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CompanyAFR Drinks Columnist
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max@maxallen.com.au

NFTs are coming for your wine cellar
"That first drop sold out in 12 seconds," says Kristy Keyte, global marketing director at Penfolds. "When we saw that, we thought, 'How can we do something different'? So, for the second drop [in January this year] we tied NFTs to 300 bottles of the 2018 Magill Cellar 3.
https://www.afr.com/life-and-luxury/food-and-wine/nfts-are-coming-for-your-wine-cellar-20220216-p59wvr