| Consumers forming a relationship with the wine maker | ? | ? | wine buyers who like to buy wine from the vineyard on a yearly basis | Me, wine enthusiasts | Email lists, membership lists | social tokens, BAYC able to create new artworks (or buy new wines) | Global | ? | Want access to buy from the vineyard, d2c, every vintage | Sign-up, hopefully you can get on the list (usually not), though you can buy the wine | Wine relationship |
| Distributors wanting to sell more & distribute less | | | Wine distributors, selling wine online through marketplace, websites, industry | MS Cellars, Langtons (AU) | Advertising, bulk trading, loyal customer discounts | Loyalty discounts, membership, curated wine | Global | Wine market size $417.85 billion + CAGR = 6.4%
Off-trade accounts for 89% in 2020 (shops, etc, not in-store)
Europe led at 46%
https://www.grandviewresearch.com/industry-analysis/wine-market#:~:text=The wine market size was,USD 685.99 billion by 2028. | Sell more wine
Sell cheaper
Automate more
less work, less taxes | Find online, any website | Wine Distributor |
| Buying wine and NFT to extend wine in the metaverse | Only 2021 | Low | Web 3.0 enthusiast, crypto-native wine collector | Any customers buying bitwine or on WIVA | Buying NFT’s | Artworks | Global | 16 Million USD 2nd half of 2021 | Represent physical world in the metaverse | Opensea / Immutable / NFT marketplaces | Wine Buyer in Crypto |
| Technology to sell to a different market in new ways | | | Forward-thinking wine maker, interest in technology, open to try new things, concern for authenticity | Penfolds
Faiveley
Benjamin Leroux
| Current mechanisms working (distributor, b2b sales, very few d2c sales) | * D2C
* Organic
* Sustainable
* NFT
| Globally where vineyards. Countries embracing technology include
1. France
2. Australia
3. Israel | | searching for mechanisms to ensure authenticity & curious to find where the wine travels too. Wants commission on secondary sale | Internet research | Wine Maker |
| Wine linked to the blockchain for provenance and authenticity for traders | 6.4% | High | Wine trading house like BBR in London, CellarIt in Sydney, | In comments - most in HK or UK | Wine houses like BBR buy directly from vineyard/distributor and cellar. All wine stays at BBR, thus inherent authenticity.
Cellarit cellars wines from individuals, no auth or provenance guaranteed | Cellaring websites offer wine sales for cellared wines
No real auth/provenance available
No cross-cellar auth/provenance
No real way to track wine health
No global player | Concentrated geographies
* London
* Hong Kong | Wine market size $417.85 billion + CAGR = 6.4%
Off-trade accounts for 89% in 2020 (shops, etc, not in-store)
Europe led at 46%
https://www.grandviewresearch.com/industry-analysis/wine-market#:~:text=The wine market size was,USD 685.99 billion by 2028. | Wine traders need to know the wine they’re buying is authentic, with good provenance and kept at a good temperature to ensure value & Wine trading houses wanting to offer these services to their customers | 1. Website
2. Delivery/Cellar buy
3. | Wine Trading |