Tracking the Industry Value Drivers
Industry Transforming
Name | Year tech started | Link | Description | Value Drivers | Pain | Outcome | Required capability | Tech opportunity | put on front page | Tags | Added by | Created |
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Livex London International Vintners Exchange | 2000 | https://www.liv-ex.com/ | Global marketplace for wine trade - Price Wine Accurately: only source of transactional price information containing over 875 million historic pricing points - Buy wine easily: thousands of wines sold - Sell globally - Data: largest pool of transaction based pricing - Assurance: of stock condition - Alerts for relevant opportunities | standardize wine logistics globallystandardize wine prices globallystandardize wine purchasing globallystandardize wine sales globally | - unsure of wine price - unsure how to sell wine - unsure how to buy wine - logistics | - Buy wine easily: thousands of wines sold - Sell globally - Data: largest pool of transaction based pricing - Assurance: of stock condition - Alerts for relevant opportunities - settlement and transport services | - 875 million historic pricing points for wine - thousands of products listed at any one time - All offers are firm commitments - the biggest network of trusted buyers - See all assured bids for your stock and when a trade completes, receive prompt, weekly payments - worldâs most comprehensive database of fine wine prices - largest pool of independent transaction-based pricing data - assured of stock condition - offers the worldâs largest open-source database of wine information for free - settlement and transport services, services charged a flat per unit rate - Wine stored in the warehouse can be traded on Liv-ex, without the need to be moved or checked again. Transfer of ownership can be instant. | Global wine marketplace | yes | Wine Trading | Samuel Polgar | |
Liv ex Indicies | 2003 | https://www.liv-ex.com/news-insights/indices/liv-ex-fine-wine-1000-indices/ | Liv ex indicies tracks the top wines in each class | increase wine trading | - not sure if wine investment is a good choice - not sure which wine investment is a good choice | - find midpoint between the current highest bid price and lowest offer price - aggregate trades for an index | - display weekly/monthly indices stats | - ETF for wine investment | yes | Wine Trading | Samuel Polgar | |
Weather Derivatives for Wine | 2007 | https://wine-economics.org/wp-content/uploads/2012/09/AAWE_WP05.pdf | Study into Weather Derivatives and Icewine production in Canada. Hot weather = No Icewine | hedge risk for vineyards | - losing a crop due to weather - no revenue | - hedged risk - not broke | platform for wineries to hedge their crops against weather platform for wineries to analyze previous data & predict weather platform for wineries to understand optimum weather | Weather Derivatives | yes | Financial InstrumentsWine Industry General | Samuel Polgar | |
Liv Ex LWIN | 2011 | https://www.liv-ex.com/2014/10/lwin-common-language-fine-wine/ | Unique and universal identifiers for wine, Liv Ex created LWIN as an industry standard | increase wine trading | - lost time writing words - mistakes purchasing wrong wine (based on name) - written description transferred between buyer and seller - falsely selling wine | - save time by using a single id - enable machine to machine communication through idâs | - unique identifier for each wine | - identification - searching | yes | Wine Industry General | Samuel Polgar | |
Liv Ex Developer Solutions | 2015 | https://www.liv-ex.com/solutions/solutions-developers/ | increase wine trading | Samuel Polgar | ||||||||
Livex Automated Trading | 2015? | https://www.liv-ex.com/2019/07/automated-trading-offers-huge-advantage-liv-ex-members-independent-study/ | Liv ex automation enables drop-shipping for many online retailers. Liv exâs API displays the wine on the website with the price. Buyers purchase the wine from their website & the website purchases wine from Liv ex | increase wine trading | - not enough inventory for purchasers - risks of having inventory and not selling it - expensive to keep inventory at premium condition - administration to purchasing, storing, selling wine | - increased wine offering from 1000 to 10,000 - inventory decreased 80% - improved cash flow - reduced staff - increased price per purchase because of available stock | - wine warehousing offering purchasing APIâs to retailers | - wine warehousing offering purchasing APIâs to retailers | yes | Wine Industry General | Samuel Polgar | |
19 Crimes | 2017 | https://www.youtube.com/watch?v=9pjrl3ORqXM | named wine brand of the year in 2018 offers an Augmented Reality experience with an app called Living Wine Labels connected to the bottle of wine (watch here). Their wine âThe banisherâ has an average rating of 4.0 on Vivino, a public wine reviewing website. Wines rated 4.0 are the top 1% of wines on Vivino. Conversely, Master of Wine professional Konstantin Baum rated the wine 82 points on the professional wine rating system. 82 points is very low on the professional system, below 80 is deemed undrinkable | create a communityincrease perceived wine value with digital | - younger consumers are used to digital experiences - missing differentiating factor between low price point wine | - new digital experience with wine - increase value perception - create virality | - label on the bottle - smartphone app with camera to recognize bottle label - video made per bottle type sold | - connecting wines with a story - using mobile to interact with wine | yes | Wine Industry General | Samuel Polgar | |
GFT Exchange | 2017 | https://www.gft.exchange/ | The GFT Exchange has removed the barriers of entry for the masses to deliver NFTs worldwide with frictionless ease. Through carrier direct or prepaid billing, NFTs can be distributed to the everyday consumer who canât be bothered with the technology barriers that plague mass global distribution. | Samuel Polgar | ||||||||
Web 3 Primitives for physical goods | 2018 | businesses interacting with the blockchain rely on primitives to simplify the interaction process. To create an NFT, developers needed to create a smart contract, upload a file to IPFS or regular storage and mint together. Now, developers can access Web3 APIâs like Pinata to easily create NFT Smart Assets will need the same primitives | create a communityincrease d2c sales | 1) needing to re-invent the wheel for every use case 1) needing to learn new technologies for every use case 1) donât have skills to create smart contracts | 1) developers understand how to | 1) platform with familiar APIâs | platform for facilitating smart assets | yes | Blockchain/NFT | Samuel Polgar | ||
Vinsent | 2019 | https://vinsent.wine/ | Jacob Ner-Davidâs marketplace business enabling d2c purchasing from vineyards to consumers. Working with blockchain aspects to deliver additional value to customers/consumers | increase buyer confidence with authenticated wineincrease d2c sales | - distribution is expensive - | d2c distribution | wine marketplace | marketplace | yes | Wine BlockchainWine Provenance Tech | Samuel Polgar | |
Blockbar | 2020 | https://blockbar.com/ | BlockBar is the worldâs premier NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique physical wine and spirits products BlockBarâs proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with Blockbar to access the brands and no longer have to worry about authenticity or storage. | decrease reselling timedecrease storage costsincrease perceived wine value with digitalincrease physical good value with art | 1) engaging sales & marketing to gen z 1) transaction speed & speed to receive goods, gen z want it now 2) buying fake wine 2) storing wine at optimal conditions 3) connecting buyers and sellers 4) find new interactions with target market 5) NFTâs are âcomplicatedâ 5) no tech resources to create NFT | 1) easy sale, transfer of goods ownership between parties 1) Net worth easily calculated, easily displayed 2) authentic wine sales 2) wine provenance and quality guaranteed 3) buyer and seller marketplace | 1) digital asset platform 2) provenance guarantee 2) storage and storage condition guarantee 3) decentralized marketplace 4) modern platform 5) blockchain native tech | 1) Blockbar and other similar companies will need an underlying primitive to interact with crypto. Immutable, Pinata, Filebase have mechanisms for IPFS & Smart Contract. Smart Assets need to interact with these with the physical reality 4) decentralized physical ownership 5) create NFT minting mechanism. The NFTâs and buying mechanism are available as an iframe on the customers website offering D2C wines purchasable | yes | Wine Blockchain | Samuel Polgar | |
Luxury category changes | 2020 | https://www.adnews.com.au/news/penfolds-first-nft-venture-sold-out-in-seconds | - In luxury, Gen Z are going to make up 60% of luxury sales in a matter of five or so years. The luxury category has changed significantly. There are people who drink wine that donât necessarily care about the terroir but are happy to spend $950 on a bottle to celebrate their wedding anniversary. âSo we have to ensure we are embracing what we call the ânew world luxuryâ. We need to engage with them in a new way, itâs all about being surprising, disruptive, culture-led which is so different to where we have been.â | sell and market to different demographic | - marketing tactics havenât changed in years - bottles of wine have a short customer experience e.g. buy and drink - difficult to market products to gen z | - marketing channel for gen z - purchasing decision for gen z - | Samuel Polgar | |||||
Yao Family Wines (Yao Ming) | 2021 | https://yaofamilywines.com/ | Releasing most exclusive wine âThe Chopâ paired with a limited edition NFT. | increase perceived wine value with digitalsell and market to different demographic | ?? | NFT wine | Platform to mint NFT, similar to what they used GFT.exchange? | platform to mint NFT | no | Samuel Polgar | ||
Rapsody Spirits | 2021 | https://www.nftqt.com/wine-nfts-a-barrel-of-wine-sold-for-110k/ | Rapsody spirits use NFTâs as a digital representation of a physical collected good. Using the NFT as an access token, invites for exclusive tastings, parties, discounts and other premiere experiences. | create a communityincrease d2c sales | - connect with consumers - market to existing consumers | - connection with existing consumers - created a mechanism to increase sales to previous buyers | - traceable community - messaging through ownership | NFT with bottle purchase as a community token | yes | Wine Blockchain | Samuel Polgar | |
Domaine du Comte Liger-Belair | 2021 | https://www.winespectator.com/articles/the-man-waking-up-burgundy-s-elite | one of Burgundyâs most famed producers auctioned a bottle from each 2020 cuvee (wine type), each with an NFT containing a 90-second film of owner Louis-Michel talking about the vineyard it was grown and the vintage conditions. The bottles sold for twice the retail price. Louis-Michel wants to offer a piece of art with the bottle so âbuyers at least have a movie of their own after the wine is goneâ | create a communityincrease perceived wine value with digital | - once a wine is drunk, itâs lost value - low/no vineyard/wine maker/customer engagement when buying/selling wine - connect with wine lovers | - develop a connection with the wine drinkers - educate on the vineyard and vintage to cultivate a connection - deliver value outside the wine | - NFT creation - create/edit/upload photo/video - mechanism to connect bottle to NFT (QR?) | - software for wine industry to create NFT - software/hardware to connect bottles to NFT | yes | Blockchain/NFT | Samuel Polgar | |
Cult Wines & Chateau Angelus | 2021 | https://www.businesswire.com/news/home/20210712005180/en/Cult-Wines-Releases-NFT-of-Original-Digital-Artwork-Bordeaux-En-Primeur-Together-With-Chateau-Ang%C3%A9lus | Bordeaux Chateau Angelus releases an NFT digital artwork together with a barrel of Bordeaux En Primeur. The artwork is a 3d image of a bell at the Chateaux. I think the use case for this is to capitalize on the crypto market peak hysteria. The artwork isnât great. The NFT is basically a certificate of ownership as well as a ticket to tasting/vineyard experience. During the two-year ageing process, the owner of the NFT** will be invited to Chateau AngĂ©lus to take part in the wineâs journey from vineyard to bottle. The buyer will be invited to a virtual tasting with StĂ©phanie de BoĂŒard-Rivoal, Chateau AngĂ©lus CEO and Co-Owner, and a VIP experience during harvest 2021, including a personal wine pairing and cooking class with doubly appointed Michelin star Chef Alexandre Baumard at the celebrated âLe Logis de la CadĂšneâ in Saint Emilion and renowned âLe Gabrielâ in Bordeaux. | increase perceived wine value with digital | - finding new market - sell something other than wine | - Sell alternative services i.e. winery tour and cooking class - Open market to new purchasers | - list NFT - create digital artwork - Link NFT ownership to ticket to winery | Using technology to enhance todayâs value proposition | yes | Wine Blockchain | Samuel Polgar | |
Robert Mondavi | 2022 | https://nft.robertmondaviwinery.com/pages/nft | Winery & porcelain house formed a partnership to celebrate the vineyard. Created 1966 bottles with custom porcelain and custom wine blends, sold via NFTâs created by a generative artist. The NFT will redeem the wine bottle when its ready | create a communityincrease buyer confidence with authenticated wineincrease perceived wine value with digital | 1) selling en-premieur wine creates ownership and paperwork issues 2) selling super premium wines in the ânormalâ way doesnât entice spenders to spend more 3) finding new generation/demographic of wine buyers 4) ensuring the winery spends time/resources with their most important/profitable customers 5) fake wine problems | 1) system to sell, track, and manage ownership of wine futures (en-premieur) 1) system to track previous en-premieur purchases and if owners are reselling or storing (if reselling, check resale price, etc) 2) new method to buy wine (can also be negative outcome for more experienced buyers) 3) new marketing avenue for existing business 4) strengthened community engagement with social token 5) registered wine for authenticity, provenance | 1) system to create NFT to represent physical good 1) system to swap NFT for physical good 1) system to enable selling/swapping NFT 2) system to create unique generative art to represent the bottle 2) system to link physical good with something 3) adaptive system to change for the most in-demand technology to serve the industry 3) adaptive, technology focused solution targeting younger demographic 4) system to create NFT to represent physical good 5) mechanism to link physical bottle to blockchain e.g. qr code, barcode, etc | 1) shopify-like system to create tools and experiences for the wine industry 4) wine community membership system 5) inserting technology inside supply chain | yes | Wine BlockchainWine Industry General | Samuel Polgar | |
Stockx NFT | 2022 | https://stockx.com/lp/nfts/ | physical products in climate controlled warehouses on-chain | decrease reselling costsdecrease reselling timedecrease storage costsincrease buyer confidence with authenticated wine | 1) buying fake shoes 2) buying shoes, storing them in a closet 2) buying shoes, getting mould on them 3) sending shoes in to be resold, getting them authenticated again 3) time spent needed to authenticate a resale | 1) authenticated shoes 2) storage in purpose built facilities 3) stockx takes care of all reselling requirements | 1) authentication service 2) storage feature 3) reselling feature | 1) back-end platform for existing marketplaces to trade their assets as blockchain goods | yes | Blockchain/NFTCircular Economy | Samuel Polgar | |
Penfolds | 2022 | https://www.penfolds.com/en-au/about-penfolds/collaborations/blockbar-third-nft.html | Penfolds partners with Blockbar, D2C NFT marketplace We attached it to a gifting platform so you can gift the NFT which is a big recruiter for the wine industry. That sold out in a matter of hours. Tying value creation into repeat customers âif the auction winner is a previous Penfolds NFT owner (original buyer via BlockBar.com) they will also receive a complimentary luxury Superblend 802.A and 802.B Decanter.â | increase d2c salesincrease perceived wine value with digitalsell and market to different demographic | - D2C sales - Engaging Gen Z - engaging gifts | - improved D2C sales - expanded demographic - focused on new market | - d2c website - gifting platform - digital experiences | Platform to enable D2C Platform to enable gifting & digital experiences for ageing industry | yes | Blockchain/NFTWine BlockchainWine Industry General | Samuel Polgar | |
Chai Vault | 2022 | https://futuredrinksexpo.com/en/blog/insights-64/chai-vault-wages-war-against-fake-wines-spirits-284.htm | Hardware can provide a solution to temperature, humidity, wine condition | decrease fake bottles on marketincrease buyer confidence with authenticated wine | 1) fake bottles 2) damaged bottles 3) reselling confidence | 1) authenticity and provenance without scanning or inspecting 2) bottle inspection via 90 individual identifiers 3) URL to authenticity mark 3) retailers can promote authentic wine 3) brand trust | 1) method to certify authenticity and provenance (Chai method developed by Maureen is a manual process by certified Chai Method inspectors) 2) technology integrated to workflows 3) URL with blockchain authenticity | 1) automating Chai Method processes to authenticate reselling wine | yes | Wine Provenance Tech | Samuel Polgar | |
Metaverse focus on retail | https://blog.richardvanhooijdonk.com/en/the-metaverse-blurring-the-lines-between-our-physical-and-virtual-worlds/ | Companies look for ways to bridge retail and metaverse | Blockchain/NFT | Samuel Polgar | ||||||||
DTC wine growth (Australia) | https://www.wineaustralia.com/market-insights/wine-direct-to-consumer-survey-repo | DTC growth 17% YOY. Online growth 23% YOY (avg value declined) Cellar Door 44% DTC | increase d2c sales | Wine Industry General | Samuel Polgar | |||||||
WINE protocol | Samuel Polgar | |||||||||||
Mattereum fiat property meets crypto exchange | Samuel Polgar | |||||||||||
NFTs are the financialization transport layer for intangibles then off-chain assets | Samuel Polgar | |||||||||||
Friends Of Dionysus Wine Club | Samuel Polgar |