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Tracking the Industry Value Drivers

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Tracking the industry value drivers, pain points, outcomes and how they currently solve their problems.

Industry Transforming

NameYear tech startedLinkDescriptionValue DriversPainOutcomeRequired capabilityTech opportunityput on front pageTagsAdded byCreated
Livex London International Vintners Exchange2000https://www.liv-ex.com/Global marketplace for wine trade - Price Wine Accurately: only source of transactional price information containing over 875 million historic pricing points - Buy wine easily: thousands of wines sold - Sell globally - Data: largest pool of transaction based pricing - Assurance: of stock condition - Alerts for relevant opportunitiesstandardize wine logistics globallystandardize wine prices globallystandardize wine purchasing globallystandardize wine sales globally- unsure of wine price - unsure how to sell wine - unsure how to buy wine - logistics- Buy wine easily: thousands of wines sold - Sell globally - Data: largest pool of transaction based pricing - Assurance: of stock condition - Alerts for relevant opportunities - settlement and transport services- 875 million historic pricing points for wine - thousands of products listed at any one time - All offers are firm commitments - the biggest network of trusted buyers - See all assured bids for your stock and when a trade completes, receive prompt, weekly payments - world’s most comprehensive database of fine wine prices - largest pool of independent transaction-based pricing data - assured of stock condition - offers the world’s largest open-source database of wine information for free - settlement and transport services, services charged a flat per unit rate - Wine stored in the warehouse can be traded on Liv-ex, without the need to be moved or checked again. Transfer of ownership can be instant.Global wine marketplaceyesWine TradingSamuel Polgar
Liv ex Indicies2003https://www.liv-ex.com/news-insights/indices/liv-ex-fine-wine-1000-indices/Liv ex indicies tracks the top wines in each classincrease wine trading- not sure if wine investment is a good choice - not sure which wine investment is a good choice- find midpoint between the current highest bid price and lowest offer price - aggregate trades for an index- display weekly/monthly indices stats- ETF for wine investmentyesWine TradingSamuel Polgar
Weather Derivatives for Wine2007https://wine-economics.org/wp-content/uploads/2012/09/AAWE_WP05.pdfStudy into Weather Derivatives and Icewine production in Canada. Hot weather = No Icewinehedge risk for vineyards- losing a crop due to weather - no revenue- hedged risk - not brokeplatform for wineries to hedge their crops against weather platform for wineries to analyze previous data & predict weather platform for wineries to understand optimum weatherWeather DerivativesyesFinancial InstrumentsWine Industry GeneralSamuel Polgar
Liv Ex LWIN2011https://www.liv-ex.com/2014/10/lwin-common-language-fine-wine/Unique and universal identifiers for wine, Liv Ex created LWIN as an industry standardincrease wine trading- lost time writing words - mistakes purchasing wrong wine (based on name) - written description transferred between buyer and seller - falsely selling wine- save time by using a single id - enable machine to machine communication through id’s- unique identifier for each wine- identification - searchingyesWine Industry GeneralSamuel Polgar
Liv Ex Developer Solutions2015https://www.liv-ex.com/solutions/solutions-developers/increase wine tradingSamuel Polgar
Livex Automated Trading2015?https://www.liv-ex.com/2019/07/automated-trading-offers-huge-advantage-liv-ex-members-independent-study/Liv ex automation enables drop-shipping for many online retailers. Liv ex’s API displays the wine on the website with the price. Buyers purchase the wine from their website & the website purchases wine from Liv exincrease wine trading- not enough inventory for purchasers - risks of having inventory and not selling it - expensive to keep inventory at premium condition - administration to purchasing, storing, selling wine- increased wine offering from 1000 to 10,000 - inventory decreased 80% - improved cash flow - reduced staff - increased price per purchase because of available stock- wine warehousing offering purchasing API’s to retailers- wine warehousing offering purchasing API’s to retailersyesWine Industry GeneralSamuel Polgar
19 Crimes2017https://www.youtube.com/watch?v=9pjrl3ORqXMnamed wine brand of the year in 2018 offers an Augmented Reality experience with an app called Living Wine Labels connected to the bottle of wine (watch here). Their wine “The banisher” has an average rating of 4.0 on Vivino, a public wine reviewing website. Wines rated 4.0 are the top 1% of wines on Vivino. Conversely, Master of Wine professional Konstantin Baum rated the wine 82 points on the professional wine rating system. 82 points is very low on the professional system, below 80 is deemed undrinkablecreate a communityincrease perceived wine value with digital- younger consumers are used to digital experiences - missing differentiating factor between low price point wine- new digital experience with wine - increase value perception - create virality- label on the bottle - smartphone app with camera to recognize bottle label - video made per bottle type sold- connecting wines with a story - using mobile to interact with wineyesWine Industry GeneralSamuel Polgar
GFT Exchange2017https://www.gft.exchange/The GFT Exchange has removed the barriers of entry for the masses to deliver NFTs worldwide with frictionless ease. Through carrier direct or prepaid billing, NFTs can be distributed to the everyday consumer who can’t be bothered with the technology barriers that plague mass global distribution.Samuel Polgar
Web 3 Primitives for physical goods2018businesses interacting with the blockchain rely on primitives to simplify the interaction process. To create an NFT, developers needed to create a smart contract, upload a file to IPFS or regular storage and mint together. Now, developers can access Web3 API’s like Pinata to easily create NFT Smart Assets will need the same primitivescreate a communityincrease d2c sales1) needing to re-invent the wheel for every use case 1) needing to learn new technologies for every use case 1) don’t have skills to create smart contracts1) developers understand how to 1) platform with familiar API’s platform for facilitating smart assetsyesBlockchain/NFTSamuel Polgar
Vinsent2019https://vinsent.wine/Jacob Ner-David’s marketplace business enabling d2c purchasing from vineyards to consumers. Working with blockchain aspects to deliver additional value to customers/consumersincrease buyer confidence with authenticated wineincrease d2c sales- distribution is expensive - d2c distributionwine marketplacemarketplaceyesWine BlockchainWine Provenance TechSamuel Polgar
Blockbar2020https://blockbar.com/BlockBar is the world’s premier NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique physical wine and spirits products BlockBar’s proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with Blockbar to access the brands and no longer have to worry about authenticity or storage.decrease reselling timedecrease storage costsincrease perceived wine value with digitalincrease physical good value with art1) engaging sales & marketing to gen z 1) transaction speed & speed to receive goods, gen z want it now 2) buying fake wine 2) storing wine at optimal conditions 3) connecting buyers and sellers 4) find new interactions with target market 5) NFT’s are “complicated” 5) no tech resources to create NFT1) easy sale, transfer of goods ownership between parties 1) Net worth easily calculated, easily displayed 2) authentic wine sales 2) wine provenance and quality guaranteed 3) buyer and seller marketplace1) digital asset platform 2) provenance guarantee 2) storage and storage condition guarantee 3) decentralized marketplace 4) modern platform 5) blockchain native tech1) Blockbar and other similar companies will need an underlying primitive to interact with crypto. Immutable, Pinata, Filebase have mechanisms for IPFS & Smart Contract. Smart Assets need to interact with these with the physical reality 4) decentralized physical ownership 5) create NFT minting mechanism. The NFT’s and buying mechanism are available as an iframe on the customers website offering D2C wines purchasableyesWine BlockchainSamuel Polgar
Luxury category changes2020https://www.adnews.com.au/news/penfolds-first-nft-venture-sold-out-in-seconds- In luxury, Gen Z are going to make up 60% of luxury sales in a matter of five or so years. The luxury category has changed significantly. There are people who drink wine that don’t necessarily care about the terroir but are happy to spend $950 on a bottle to celebrate their wedding anniversary. “So we have to ensure we are embracing what we call the ‘new world luxury’. We need to engage with them in a new way, it’s all about being surprising, disruptive, culture-led which is so different to where we have been.”sell and market to different demographic- marketing tactics haven’t changed in years - bottles of wine have a short customer experience e.g. buy and drink - difficult to market products to gen z- marketing channel for gen z - purchasing decision for gen z - Samuel Polgar
Yao Family Wines (Yao Ming)2021https://yaofamilywines.com/Releasing most exclusive wine “The Chop” paired with a limited edition NFT. increase perceived wine value with digitalsell and market to different demographic??NFT winePlatform to mint NFT, similar to what they used GFT.exchange?platform to mint NFTnoSamuel Polgar
Rapsody Spirits2021https://www.nftqt.com/wine-nfts-a-barrel-of-wine-sold-for-110k/Rapsody spirits use NFT’s as a digital representation of a physical collected good. Using the NFT as an access token, invites for exclusive tastings, parties, discounts and other premiere experiences.create a communityincrease d2c sales- connect with consumers - market to existing consumers- connection with existing consumers - created a mechanism to increase sales to previous buyers- traceable community - messaging through ownershipNFT with bottle purchase as a community tokenyesWine BlockchainSamuel Polgar
Domaine du Comte Liger-Belair2021https://www.winespectator.com/articles/the-man-waking-up-burgundy-s-eliteone of Burgundy’s most famed producers auctioned a bottle from each 2020 cuvee (wine type), each with an NFT containing a 90-second film of owner Louis-Michel talking about the vineyard it was grown and the vintage conditions. The bottles sold for twice the retail price. Louis-Michel wants to offer a piece of art with the bottle so “buyers at least have a movie of their own after the wine is gone”create a communityincrease perceived wine value with digital- once a wine is drunk, it’s lost value - low/no vineyard/wine maker/customer engagement when buying/selling wine - connect with wine lovers- develop a connection with the wine drinkers - educate on the vineyard and vintage to cultivate a connection - deliver value outside the wine - NFT creation - create/edit/upload photo/video - mechanism to connect bottle to NFT (QR?)- software for wine industry to create NFT - software/hardware to connect bottles to NFTyesBlockchain/NFTSamuel Polgar
Cult Wines & Chateau Angelus2021https://www.businesswire.com/news/home/20210712005180/en/Cult-Wines-Releases-NFT-of-Original-Digital-Artwork-Bordeaux-En-Primeur-Together-With-Chateau-Ang%C3%A9lusBordeaux Chateau Angelus releases an NFT digital artwork together with a barrel of Bordeaux En Primeur. The artwork is a 3d image of a bell at the Chateaux. I think the use case for this is to capitalize on the crypto market peak hysteria. The artwork isn’t great. The NFT is basically a certificate of ownership as well as a ticket to tasting/vineyard experience. During the two-year ageing process, the owner of the NFT** will be invited to Chateau AngĂ©lus to take part in the wine’s journey from vineyard to bottle. The buyer will be invited to a virtual tasting with  StĂ©phanie de BoĂŒard-Rivoal, Chateau AngĂ©lus CEO and Co-Owner, and a VIP experience during harvest 2021, including a personal wine pairing and cooking class with doubly appointed Michelin star Chef Alexandre Baumard at the celebrated ‘Le Logis de la CadĂšne’ in Saint Emilion and renowned ‘Le Gabriel’ in Bordeaux.increase perceived wine value with digital- finding new market - sell something other than wine- Sell alternative services i.e. winery tour and cooking class - Open market to new purchasers- list NFT - create digital artwork - Link NFT ownership to ticket to wineryUsing technology to enhance today’s value propositionyesWine BlockchainSamuel Polgar
Robert Mondavi2022https://nft.robertmondaviwinery.com/pages/nftWinery & porcelain house formed a partnership to celebrate the vineyard. Created 1966 bottles with custom porcelain and custom wine blends, sold via NFT’s created by a generative artist. The NFT will redeem the wine bottle when its readycreate a communityincrease buyer confidence with authenticated wineincrease perceived wine value with digital1) selling en-premieur wine creates ownership and paperwork issues 2) selling super premium wines in the “normal” way doesn’t entice spenders to spend more 3) finding new generation/demographic of wine buyers 4) ensuring the winery spends time/resources with their most important/profitable customers 5) fake wine problems1) system to sell, track, and manage ownership of wine futures (en-premieur) 1) system to track previous en-premieur purchases and if owners are reselling or storing (if reselling, check resale price, etc) 2) new method to buy wine (can also be negative outcome for more experienced buyers) 3) new marketing avenue for existing business 4) strengthened community engagement with social token 5) registered wine for authenticity, provenance1) system to create NFT to represent physical good 1) system to swap NFT for physical good 1) system to enable selling/swapping NFT 2) system to create unique generative art to represent the bottle 2) system to link physical good with something 3) adaptive system to change for the most in-demand technology to serve the industry 3) adaptive, technology focused solution targeting younger demographic 4) system to create NFT to represent physical good 5) mechanism to link physical bottle to blockchain e.g. qr code, barcode, etc1) shopify-like system to create tools and experiences for the wine industry 4) wine community membership system 5) inserting technology inside supply chainyesWine BlockchainWine Industry GeneralSamuel Polgar
Stockx NFT2022https://stockx.com/lp/nfts/physical products in climate controlled warehouses on-chaindecrease reselling costsdecrease reselling timedecrease storage costsincrease buyer confidence with authenticated wine1) buying fake shoes 2) buying shoes, storing them in a closet 2) buying shoes, getting mould on them 3) sending shoes in to be resold, getting them authenticated again 3) time spent needed to authenticate a resale1) authenticated shoes 2) storage in purpose built facilities 3) stockx takes care of all reselling requirements1) authentication service 2) storage feature 3) reselling feature1) back-end platform for existing marketplaces to trade their assets as blockchain goodsyesBlockchain/NFTCircular EconomySamuel Polgar
Penfolds2022https://www.penfolds.com/en-au/about-penfolds/collaborations/blockbar-third-nft.htmlPenfolds partners with Blockbar, D2C NFT marketplace We attached it to a gifting platform so you can gift the NFT which is a big recruiter for the wine industry. That sold out in a matter of hours. Tying value creation into repeat customers “if the auction winner is a previous Penfolds NFT owner (original buyer via BlockBar.com) they will also receive a complimentary luxury Superblend 802.A and 802.B Decanter.”increase d2c salesincrease perceived wine value with digitalsell and market to different demographic- D2C sales - Engaging Gen Z - engaging gifts- improved D2C sales - expanded demographic - focused on new market- d2c website - gifting platform - digital experiencesPlatform to enable D2C Platform to enable gifting & digital experiences for ageing industryyesBlockchain/NFTWine BlockchainWine Industry GeneralSamuel Polgar
Chai Vault2022https://futuredrinksexpo.com/en/blog/insights-64/chai-vault-wages-war-against-fake-wines-spirits-284.htmHardware can provide a solution to temperature, humidity, wine conditiondecrease fake bottles on marketincrease buyer confidence with authenticated wine1) fake bottles 2) damaged bottles 3) reselling confidence1) authenticity and provenance without scanning or inspecting 2) bottle inspection via 90 individual identifiers 3) URL to authenticity mark 3) retailers can promote authentic wine 3) brand trust1) method to certify authenticity and provenance (Chai method developed by Maureen is a manual process by certified Chai Method inspectors) 2) technology integrated to workflows 3) URL with blockchain authenticity1) automating Chai Method processes to authenticate reselling wine yesWine Provenance TechSamuel Polgar
Metaverse focus on retailhttps://blog.richardvanhooijdonk.com/en/the-metaverse-blurring-the-lines-between-our-physical-and-virtual-worlds/Companies look for ways to bridge retail and metaverseBlockchain/NFTSamuel Polgar
DTC wine growth (Australia)https://www.wineaustralia.com/market-insights/wine-direct-to-consumer-survey-repoDTC growth 17% YOY. Online growth 23% YOY (avg value declined) Cellar Door 44% DTCincrease d2c salesWine Industry GeneralSamuel Polgar
WINE protocolSamuel Polgar
Mattereum fiat property meets crypto exchangeSamuel Polgar
NFTs are the financialization transport layer for intangibles then off-chain assetsSamuel Polgar
Friends Of Dionysus Wine ClubSamuel Polgar